Last updated 22 October 2026.
What we collect
When you order, we collect your name, email address, shipping address, phone number if you give one, and what you bought. Payments are handled by Stripe; we never see or store your full card number. Your bag is saved in your browser so it’s still there when you come back. We also measure how people use the site (pages viewed, what goes in the bag, completed orders) with Google Analytics.
Why we use it
To process and deliver your order, send order and shipping updates, answer your questions, prevent fraud and meet our legal and accounting obligations. We don’t send marketing email unless you ask for it.
Who we share it with
Only the services that run the shop: Stripe for payments, our fulfilment partner and carriers to pack and deliver your order, and our hosting, database and email providers. Google Analytics receives usage data about visits to the site, not your name, address or card details. We don’t sell your personal information.
Cookies
We use cookies the shop needs to work, such as remembering your bag, and Google Analytics cookies that count visits and show which pages people use. Google’s advertising features are switched off, and we don’t use advertising cookies. You can block cookies in your browser settings, or use Google’s opt-out add-on at tools.google.com/dlpage/gaoptout.
How long we keep it
Order records are kept for as long as tax and accounting rules require. Everything else is deleted when it’s no longer needed.
Your choices
You can ask to see, correct or delete the personal information we hold about you. Email us and we’ll respond within 30 days.
Questions
Questions? Email support@fishingluresco.com and we’ll reply within one to two business days.